Our Media Day: Photos, Video, Floor Plans, and Why It Matters

TL;DR
In luxury, presentation = leverage. Our Media Day bundles magazine-grade photos, cinematic video, measured floor plans, and a twilight session, sequenced after targeted prep (lighting, paint, landscape) to maximize online engagement, showings, and offer quality.

Why Media Day Matters (3 outcomes)

• More qualified showings — buyers pre-qualify themselves via video + plan, saving everyone time.

• Better perceived value — consistent lighting, color, and compositions tell a “turnkey” story.

• Offer strength — the right media cadence concentrates demand on launch weekend.

The Sequence (how we run the day)

1) Final polish (24–48 hours prior)

• Bulb audit (3000K), paint touchups, landscape tidy, pro clean.

• Light staging: edited surfaces, upgraded lamps/linens, fresh greens.

2) Morning: Photos (interior + details + exterior)

• True-to-life color, window-view control, vertical lines straightened.

• Detail shots (millwork, fixtures) to sell quality.

3) Midday: Measured Floor Plan & 3D (if applicable)

• Accurate SF, bedroom/bath count, and flow, buyers love certainty.

4) Afternoon: Cinematic Video

• 60–90s “scroll-stopper” + longer cut; indoor–outdoor flow highlighted.

• Lifestyle beats: kitchen → great room → primary → outdoor living.

5) Golden hour: Twilight Photography

• Exterior drama, pool/landscape lighting, and sunset sky for hero shots.

Deliverables (what you get)

• Photo suite: hero, interiors, details, exteriors, twilight

• Video: teaser + full tour (vertical + horizontal exports)

• Floor plan/measure: branded PDF + web embed

• Agent toolkit: captions, alt text, file names, and a posting schedule

Launch Cadence (to create leverage)

• Mon/Tue: finalize assets and copy

• Wed: agent network preview / coming-soon (where allowed)

• Thu: go live (full media suite + floor plan embedded)

• Fri: broker/agent push

• Sat/Sun: concentrated showings + private tour blocks

Pro tip: If weather clouds the hero image, hold 48–72 hours. Blue-sky + twilight are worth it.

ROI: Where to Invest First

1. Lighting upgrades (fixtures + bulbs)

2. Paint (soft white/greige + crisp trim)

3. Landscape & porch styling

4. Professional clean (day before media)
   These four moves consistently lift click-through rate (CTR) and in-person conversion.

What Sellers Often Ask

Do we need video if we have great photos?
Yes—video sells flow and scale; it increases time-on-page and showing quality.

Are floor plans really that important?
Absolutely, buyers plan furniture and trust the listing more, reducing “just curious” tours.

Twilight seems extra—worth it?
For luxury, yes. It delivers the emotional hero shot that drives CTR.

Our Media Standards (non-negotiables)

• Consistent color temp (3000K), no heavy filters

• Straight verticals, no distorted wide angles

• True representation of spaces (trust > trick shots)

• File sizes optimized for fast mobile load (WebP when possible)