Best Agent for Selling a $2M–$3M Home in Brentwood

TL;DR
Top results in Brentwood’s $2M–$3M range come from five levers: (1) precise price banding, (2) high-ROI prep, (3) magazine-grade media day, (4) launch cadence that concentrates demand, (5) contract terms that protect leverage. This is the process we run, start to finish.

1) Price Banding (not just a number)

• Bracket the search thresholds: Live just below a major portal line (e.g., $1.999M, $2.499M, $2.999M) to capture both sides.

• Use active micro-comps: last 30–90 days in your exact pocket, then adjust for lot, finish, school cluster, and outdoor living.

• Tell a value story: if we out-present comps (lighting/paint/landscape), we can sit high within the band without hopping to the next tier.

2) High-ROI Prep (fast transformations)

• Lighting: upgrade fixtures + unify bulbs at 3000K for warm, consistent photos.

• Paint: soft whites/greiges + crisp trim/doors; photo-perfect ceilings.

• Landscape & entry: mulch, prune, pressure-wash, porch styling, landscape lighting.

• Minor carpentry/hardware: tighten rails, align doors, modernize pulls in key rooms.

These moves consistently lift click-through and showing quality, without a remodel.

3) Media Day (our non-negotiables)

• Photos: interiors, details, exteriors, twilight; straight verticals, true color.

• Video: 60–90s teaser + full tour (vertical + horizontal).

• Measured floor plan/3D: boosts trust and filters out “just curious” traffic.

• File hygiene: WebP exports, fast loads on mobile, alt text done for SEO.

4) Launch Cadence (create leverage)

• Mon/Tue: finish prep + final clean.

• Wed: agent network preview / coming-soon (where allowed).

• Thu: go live with full media suite.

• Fri: broker push + private-tour windows.

• Sat/Sun: concentrated showings; we manage pacing and feedback loops.

If weather hurts the hero image, we delay 48–72 hours. Blue-sky + twilight is worth it.

5) Offer Mechanics (win on terms, not just price)

• Tight inspection windows (pre-booked vendors), focus on credits over nit-pick repairs.

• Appraisal plan: gap/cap where needed or a data packet (comps + upgrade sheet) to support value.

• Possession: rent-back only if necessary, clear daily rate, deposit, insurance, utilities.

What We Handle for You (concierge list)

• Micro-comp analysis + recommended price band

• Prep plan and vendor orchestration (lighting, paint, landscape, clean)

• Media day (photo/video/floor plan/twilight) and copywriting

• Launch calendar + showing management + weekly briefs

• Offer sorting, negotiation, appraisal/inspection strategy, and close-out

Mini Case Notes (swap in your wins)

• Brentwood new build: lighting/landscape refresh + twilight → multiple offers; accepted clean terms above mid-band.

• Executive street resale: $14K prep → media day → under contract in 5 days with appraisal gap capped by buyer.

FAQs

Is winter a bad time to list at $2M–$3M?
Not if we nail presentation and cadence, serious buyers are active with less inventory noise.

Do I need staging if I live in the home?
Usually light staging + editing is enough. We prioritize entry, kitchen, living, and primary suite.

How do we avoid an appraisal surprise?
We pre-brief with comps and upgrades, price into the right band, and structure terms (gap/cap) that keep leverage.